Search Engine Optimization (SEO)
You bump into this blog, probably thinking of how to do SEO, right? But before we jump into anything let me tell you first about what is SEO.
So, what is SEO? SEO stands for “Search Engine Optimization”. It is the process of optimizing your website content and gather traffic to your website by users searching for the keyword(s) relevant to your website. For example, I have a website named Stoket.com it is an e-commerce site that provides high-quality and affordable products for industrial companies. So what keywords am I going to use to rank my website? To have an effective SEO you must know what your target customer searches online because knowing your customers is what matters.
What it takes to have a good SEO:
- Quality of traffic – A good quality of traffic should have a good intact relation to what is your business is about. i.e. if search something in Google “Best Electric Suppliers” but your business is actually just selling products that you obtained from different suppliers, then that’s not a good quality SEO.
- Quantity of traffic – To get more clicks, you have to publish some blogs, knowledge-based, good content about your business or products. Putting a forum section will act as the living SEO for your website.
- Organic results. The more efficient your content like product’s meta keywords, descriptions, page names will help you save a lot of money.
Do you need to improve your website SEO?
The answer is it depends on what you need for your business of course.
- If you are selling products online or want to spread what services you provide.
- If you want your website to become easily searchable from search engines.
- if you want your service to become more discoverable by many customers.
- Want to save money and improve organic results for your website.
Let’s say, I am a customer and I’m looking for a store to buy a room thermostat for my house. My search query will be like “Where to buy room thermostat” As the result below, those 3 sites are the top ranking website in Google using the keyword “thermostat”.
Notice how Google highlighted the keywords that have been used by those sites. By the way, these are organic rankings. You can tell if it’s an organic ranking when it has no “Ad” icon on top.
Moreover, other factors can help you rank your website. Keyword research is just one of the best practices on how to do SEO. See other factors below:
- Site Speed Performance (Web and Mobile)
- Quality Content
- Keyword Research
- Meta Title
- Meta Description
- URL Structure
Also, do not miss out to use Google analytics. The latter will help you to check and improve those pages & links with the least visited and work on them.
SEO is not that hard, but not that easy too. It will take time and effort to get the result that you wanted for your website. Fortunately, there are many ways to learn SEO, aside from blogs there is YouTube, Facebook groups, and many more. I hope you found this article relevant and helpful!
See more: Wikipedia
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