Well, this is really true whether you want to be freelance or making your full-time business. Think about it, let’s say Mr. John Doe wants to become a personal trainer. Now, Mr. John Doe says “Hmm.. I want to get certified and start my freelance while keeping my full-time job”. It seems a very good option, right? Though, he has a full-time job and conflicts with his schedule for marketing his business during the day.
Because Mr. John Doe decided to keep his full-time job and now struggling with how he can let more people know that he is a certified personal trainer. Did you figure it out? Nice! then I think we are on the same page. 🙂 now Mr. John Doe did a lot of research and encounter the image above that says “If your business is not on the internet then you will be out of business”.
Let’s take a look at Mr. John Doe’s simple business requirements
- Mr. John Doe wants to keep his full-time job and still able to manage his sideline business
- He wants to boost his business by showing services and products on social media.
- He wants to be able to make appointments/track schedules for his clients.
In order for Mr. John Doe to become successful in his side business as a personal trainer, a couple of things needed to be done first. These are part of the process of getting his company to the internet so people will know, and can advertise it more.
CHOOSE A BRAND NAME
A brand name is basically a business name or domain name that may also Identify what you or your company do, e.g PORTA SFTP SERVER. Choosing the right brand name is very important and you want to make sure that this name is not taken yet and if this is friendly enough to appear in the search engine.
Also, you have to make sure that the brand name you choose is not registered in Web hosting provider or as a business name entity. You can check if the domain name is registered in Google Domain Search.
CHOOSE WEB HOSTING provider
Selecting a web hosting provider is very crucial and with one mistake selecting the wrong one can end up the business immediately. PORTA SFTP SERVER currently using A2Hosting because of its reliability and customer support. In this case, let us assume that Mr. John Doe selected a hosting plan ($3.92/month) as a starter from A2hosting.
CHOOSE CMS Platform
Content Management System (CMS) is a web-based application where you can manage all digital contents of your site and this includes scheduling, blogs, sales transactions, images and etc. See on Wikipedia. Let’s assume that Mr. John Doe selected WordPress for his CMS.
Here is the list of most popular CMS in 2021
- HubSpot Website Platform
- WordPress
- Sitefinity
- Kentico
- Mura
- Joomla!
- Crownpeak
- idev CMS
- Oracle WebCenter Content
- Evoq Content
Mr. John Doe does now have a website and paying $3.92/month as a starter plan for the web hosting provider + $15/year for the domain name. Also, by using a free/open-source CMS(WordPress) he can also use the default theme and free functionalities of it. This because the CMS he chooses doesn’t require someone that has strong knowledge in computer programming then he decided to do it himself. Easy right? 🙂 Yes, it is.
He is now able to advertise himself and his capability as a trainer via his website and also enabled a scheduling system(i.e appointments). In addition, he also linked other social media like Facebook and Instagram to boost his marketing strategies.
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